Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat

Key Insights: Consumers are open to plant-based meat, but they’re hesitant to try it. Meat alternatives are estimated to account for 10% of the global meat industry by 2029. From a certain viewpoint, it’s always a bit odd when food-based brand mascots are an anthropomorphic version of the very thing they’re encouraging people to consume….
Adweek Feed