Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make a huge difference, depending on the creative, in almost any game regardless of the target,” said Rick Grunewald, a digital marketing analyst at PerBlue, a Wisconsin-based mobile game studio with a license to develop games… Continue reading »
The post Bidalgo Launches Data-Driven Creative Hub For App Advertisers Seeking More Control appeared first on AdExchanger.
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