When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich and Vicki Fulop crafted and sent emails themselves in hopes of gaining new customers. Fast-forward six years, and the Brooklyn-based company has a full-fledged team that leverages AI algorithms and triggered, targeted sends to ensure…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Apple’s Moving Holiday Ad Follows a Father’s Journey With Hearing Loss
Fox News Turns the Calendar From Turkeys to Christmas Trees
Week of Nov. 18 Cable News Ratings: Post-Election News Fatigue Continues