When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich and Vicki Fulop crafted and sent emails themselves in hopes of gaining new customers. Fast-forward six years, and the Brooklyn-based company has a full-fledged team that leverages AI algorithms and triggered, targeted sends to ensure…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships
Dating app Bumble unveils refreshed brand identity
Airbnb Icons Makes Every Stay a Once-in-a-Lifetime Experience