Procter & Gamble Names Flashtalking Its Global Ad Server of Record

Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG giant’s ad serving platform of record outside of the U.S. market. The move comes as marketers increasingly examine their digital partnerships, with many electing to reduce their reliance on Big Tech, a trend that is…
Adweek Feed