Tower of Power

AUCKLAND, Today: NZ Sports Personality of the Year and UFC middleweight world champion Israel Adesanya has just flown out of Auckland to defend his world title against an undefeated Brazilian contender Paulo Costa on Friday.

“Our money,” says Pead PR’s Louisa Kraitzik, “is on Israel [aka The Last Stylebender] because he’s fearless, authentic, he has the X factor in bucketloads and the ability to handle the spotlight.”

“He told the world that he wasn’t just training before he left Auckland, he was climbing the Sky Tower to announce a deal he’s signed with Puma. He dropped this video on social this morning.”

No regular ad agencies or production companies were involved in the project – carried out entirely in-house by Pead PR.

“The powerful content highlights Israel’s motto: ‘whoever said the sky is the limit, doesn’t know about the universe’.

No regular ad agencies or production companies were involved in the project – carried out entirely in-house by Pead PR.

Melbourne-based Puma Oceania GM Pancho Gutstein Oceania says the company is thrilled to partner with such a highly acclaimed, successful and eclectic individual.

“Not only is Israel a fearless and incredibly talented athlete, but his passion for dancing, fashion, anime and his memorable personality makes him a standout individual to represent the brand,” he said.

Israel Adesanya says it was key that he partnered with the right company: “I only work with companies that align with my values and goals, and Puma is an awesome fit.

“I express myself when I fight, when I dance and through my style. Inever conform to society’s expectations of who I should be – individualism is key.

“I love that Puma is all about individuality, daring to stand out, fearlessness and pushing the limits. Exactly my kind of brand and I’m hyped to see the partnership unfold.”

Israel Adesanya is the UFC Middleweight Champion and has an undefeated record of 19 wins and no losses.

CREDITS

Creative: Pead
Producer: Duncan Killick
Group Account Director: Louisa Kraitzick
Snr Account Executive: Lauren Atkins
Puma: Tatum de Silva, Neysa Goh, Shaun Trenton
Director: Dan Martin
DOP: Matt Gerrand
1st AC: Matt Hunt
Gaffer: Nick Riini
Sound Recordist: Wendy Adams
Photographer: Babiche Martens
Stylist: Sammy Salsa
Hair & Makeup: Rae Sacha
Editor: Rachel Goldsworthy
GFX/VFX: Jacob Slack
Colourist & Online: Tom Meares
Sound Design: Liquid Studios
Creative Talent Agency: Dusty Road, Bruce Everett

Links to the first campaign posts:

• instagram.com/p/CFQOwMRnuSr
• instagram.com/p/CFQPJucHpmC