If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less than they did prepandemic, there’s a reason. TV ad spend among top direct-to-consumer (DTC) brands is down 48% when comparing Q2 2020 with Q2 2019, according to a new report from TV measurement company Alphonso,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Sarah Catran takes over as Head of Digital Audio at NZME
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting