When Advance Auto Parts acquired the DieHard battery brand from Sears holding company Transformco last December, the auto parts retailer knew it wanted to reintroduce the brand to consumers with a big creative campaign. And while there were several options on the table for how to do that, the nominal connection to the beloved Die…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform