December 4, 2020


In a world where nearly everyone is always online, there is no offline.

How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis

When Advance Auto Parts acquired the DieHard battery brand from Sears holding company Transformco last December, the auto parts retailer knew it wanted to reintroduce the brand to consumers with a big creative campaign. And while there were several options on the table for how to do that, the nominal connection to the beloved Die…
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