True lands Postie

AUCKLAND, Today:Grey Lynn-based indie shop True has picked up iconic Kiwi retailer Postie following a competitive pitch. There was no incumbent.

Founded in Reefton in 1909 as a drapery & boot shop, Postie has been part of NZ life for 111 years. 

Postie’s Head of eCommerce & Marketing, Emma Epp, said True was chosen for their understanding of the affordable fashion category and their retail chops. 

“Founded in Reefton in 1909 as a drapery & boot shop, Postie has been part of NZ life for 111 years.”

“True’s response to the brief demonstrated they got us and they got the market. We are the first choice for Kiwi families looking for on-trend, value women’s fashion, baby, children’s and menswear and we’re confident the platform they presented will be instrumental in keeping us there.” Said Epp.

True MD Steve Kane said: “The Postie team have a clearly defined vision and are passionate about offering on-trend, accessible and ethically sourced fashion that’s designed by Kiwis for Kiwis.

“We’re looking forward to helping them realise that ambition.”