Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product. Snapchatters who access the lens can “try on” six different pairs of Dior sneakers via AR to see how they look wearing them, and they can also…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Apple’s Moving Holiday Ad Follows a Father’s Journey With Hearing Loss
Fox News Turns the Calendar From Turkeys to Christmas Trees
Week of Nov. 18 Cable News Ratings: Post-Election News Fatigue Continues