“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Si Crowhurst, VP of Vungle Creative Labs. In early 2021, Apple will make its unique identifier for advertisers (IDFA) opt-in – meaning users will need to consent to being tracked… Continue reading »
The post Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era appeared first on AdExchanger.
More Stories
Lynx Ads Find Dark Humor in a Robbery and a Funeral
And The News Gets Nothing; Build It Blox By Blox
Worthington interviews Bradbourne on Creative Relay podcast