Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a years-long, good-natured rivalry that has been a marketing boon for the brands they own–namely Aviation Gin and Laughing Man Coffee. Now the faux fracas is spilling over into mainstream retail for the first time, with the two launching a charity-focused sales competition via Sam’s Club….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist