Ambo 1

HAMILTON, Monday: Waikato creative agency Pan (“The Love Agency”) has produced a strong no-nonsense shoestring-budget ad to support NZ’s ambo drivers, via charity broadband service YelloHalo.

Pan director Graeme Blake writes: “Our ad agency creative team has rallied around my personal goal of supporting the beleaguered frontline ambulance officers in New Zealand.

“After a personal experience we found a way to leverage a recurring household spend to benefit an undervalued emergency service role in our communities.

“The Pan team have created brand, key messaging, video message and web app to bring this initiative to life.

“We grew tired of sitting on the sidelines watching the emergency service, government and frontline workers all battle it out for a better future for front line ambos we thought we could make a positive difference.”

CREDITS

Agency: Pan
PR: BrainChild
Video Production: One Man Crew
Still Photography: Mark Hamilton
Talent: (Volunteered of course): Dorothy Johnson (paramedic 33 years’ service), Shane Williams (17 years), Sarah Hale (12), Pranay Nayak (6).

• pan.co.nz
• www.yellohalo.co.nz