Fiji marketer joins Chemistry

AUCKLAND, Today: Westhaven-based creative indie Chemistry has enticed Sarah Atkinson, the outgoing marketing manager at Tourism Fiji, to cross the road to agencyland.

Chemistry managing partner Penny Wolhuter said: “Responsible for bringing integrated campaigns to life across a range of clients and projects, Sarah’s in-depth experience in travel marketing adds immediate value to some exciting travel and tourism re-generation projects the agency is working on.

“Having worked also as a senior media specialist at NZME, Sarah’s skill-set in digital media will further strengthen Chemistry’s existing technical and creative capabilities.”

Sarah Atkinson said: “My first introduction to Chemistry was through my role at NZME where I worked on the Contiki account.

“I came to respect Chemistry’s strategic thinking, and look forward to applying my own experience across the full customer journey for our clients.”

“I grew to respect Chemistry’s strategic thinking during this time and I am looking forward to applying my own experience across the full customer journey for our clients.”

Chemistry works with Z Energy, Jaguar Land Rover, State Insurance and AMI.

Chemistry managing partner Mel Moss said: “Sarah’s unique experience adds to the multi-faceted skill sets Penny and I are recruiting. It gives Chemistry strength in depth to address the needs and pain points of the clients we work with.

“Our collaborative approach to advertising has always been focused on insights, data-driven results and customer experience, and this will only be further enhanced with the addition of Sarah to our team.”

Atkinson’s appointment at Chemistry’s Auckland office is effective immediately.