In a year filled to overflowing with comfort food, legacy brand Borden adds another caloric layer to the holidays–and feast for the eyes–with a super-sized Advent calendar carved entirely out of cheese. The sculpture, which weighs nearly 100 pounds, is the center of its digital and social campaign for the season, dubbed “Let There Be…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller