NZME welcomes Head of Digital Audio

The appointment of James Butcher as Head of Digital Audio has been announced today by NZME.

Butcher will lead NZME’s iHeartRadio and podcasting strategy, unleashing the power of the digital audio platform for Kiwi audiences and advertisers alike, while utilising the cross-platform strength of NZME’s assets and content. 

Currently General Manager, Digital Media at FCB New Zealand, Butcher was recognised for Service to the Industry at the recent IABNZ Digital Advertising Awards. With extensive digital media and sales leadership experience, he has worked across Australia and the UK including Pandora, Nine Entertainment (Mi9 NZ General Manager) and Microsoft Advertising. 

Butcher says: “It’s an exciting time to be joining the team at NZME – a brilliant and unique collection of talent and brands that connect with all of New Zealand every day. I firmly believe Digital Audio remains the most underutilised channel for brands, I’m looking forward to the new opportunities and innovation we can bring to market.”

Blair Alexander, managing director, Media, FCB, says Butcher has made a huge contribution to FCB Media over the last three years.

“He knows first-hand the needs of clients and agencies, so I’m sure he will do very well in his new role and we wish him all the best.”

Paul Hancox, Chief Revenue Officer says: “James will take iHeartRadio to the next level for NZME. With his combination of agency knowledge and digital expertise, James will be a brilliant addition to our business, working closely with our commercial teams and valued customers.”

Wendy Palmer, Chief Radio and Commercial Officer, adds: “James brings with him great vision, fantastic relationships and the talent to grow a global platform right here in New Zealand, for our audience and advertisers alike.” 

He joins the team in February 2021. 

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