“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, VP, chief solution architect at Merkle. Marketers want to be able to do more in real-time, but can they truly understand and explain what that means and the… Continue reading »
The post Real Or Relevant Time? Making The Best Choice For Customer Needs appeared first on AdExchanger.
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