TBMG revives Levene brand

Much-loved Kiwi paint brand Levene has returned with a fresh new look and marketing campaign from Parnell-based agency The Business Marketing Group (TBMG).

Ben Cochrane, MD of TBMG, says it’s a huge honour for the agency. 

“Levene is one of the great Kiwi brands. The opportunity to bring it back and relaunch it to a new generation of Kiwis is an amazing opportunity.”  

Hadley Vaughan, Dulux Head of Marketing, adds: “We’ve been impressed with how quickly we managed to crack the proposition and how impactful and distinctive the packaging is. The team of Dulux, Placemakers and TBMG worked together so well and we are delighted how smooth the process was. 

“We are honoring and preserving an iconic New Zealand brand and look forward to growing the Levene brand in 2021 and beyond.”

Levene launched in Placemakers stores in December 2020.

CREDITS:

Dulux Group: Hadley Vaughan, Sarah Ambler

Agency – The Business Marketing Group

MD: Ben Cochrane

Client Services: George Sim

Creative Director: Craig Farndale

Designers: Ross Davies, Sarah Kersten

Media: Jason Theodore

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