LONDON–There are few brands in the world renowned enough to get away with stripping the brand name from their packaging like it’s no big deal–and Coca-Cola is definitely one of them. The beverage giant has done just that as part of a new European campaign, titled “Open to Better,” which aims to encourage fans to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run