November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Momentum Helps the Jacksonville Jaguars Drive Systemic Change

The NFL is a results-driven business. While winning on the field is important, increasingly, franchises use their fandom and might in their markets to create change. After George Floyd’s killing last summer, teams across all leagues got active quickly. “A lot of Black people saw their fathers, sons, brothers, uncles and friends [in Floyd]. And…
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