December 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile

The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren’t turning to stock video for an ad running on such a massive stage. But this is, of course, not like most years. With commercial production still heavily limited by the Covid-19 pandemic, stock…
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