One of the biggest questions dogging Unified ID 2.0 has been answered. Independent industry organization Prebid.org will serve as operator of the initiative. Unified ID 2.0 is a collective industry effort, originally spearheaded by The Trade Desk, to create an email-based alternative to third-party cookies. Prebid, which has roughly 100 member companies, is also the… Continue reading »
The post Prebid.org Will Operate Unified ID 2.0 And Make Sure It Remains Open Source appeared first on AdExchanger.
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