Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month. Top line The South Korean automaker promoted Thomas Schemera, former evp and head of product division, to CMO and head of its customer service division. He’s…
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