“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. With CTV ad spending in the United States expected to increase from $ 8.1 billion in 2020 to $ 11.4 billion this year, scammers are following the money. In the midst of an OTT boom that has created more opportunities for fraudsters, ad fraud detection… Continue reading »
The post How Aniview Fends Off The Bot Attacks In CTV appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist