December 27, 2024

Programmatic

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BusinessDesk continues to grow one year on

A year after launch, New Zealand business news service BusinessDesk has announced three senior appointments and a raft of site improvements. 

The subscription business and political news and commentary site has also completed a share offer to staff, broadening ownership to include most employees.  

Staff numbers have increased from five in September 2019 to 18, as many of New Zealand’s top journalists have joined the organisation promising quality journalism. 

Award-winning investigative journalist and author Jacques Steenkamp, formerly a news director at Stuff, has been appointed as homepage editor and will be based in the Auckland office overseeing the sub-editing, curation and presentation of the BusinessDesk website homepage.  

Jacqueline Freeman is joining the team as director of sales and will be across both advertising and subscription revenue. Freeman comes from an advertising and marketing background, having held senior roles in sales, trading and strategic planning at both APN (NZME) and Stuff. She is also the previous head of media and executive director of advertising agency Ogilvy. 

Daniel Dunkley will be covering the media and marketing sector. Daniel is a British-born business journalist with more than a decade’s experience writing for titles including The Sunday TimesFinancial NewsThe Wall Street Journal and Stuff.   

BusinessDesk now also has a South Island staff presence, headed by senior reporter  Paul McBeth. The Queenstown bureau opened on March 1. 

“We’ve seen a period of strong growth, both in our subscriber base, which recently hit 10,000 and in audience engagement, so now is the right time to strengthen our editorial and advertising capacity.  

“We’re delighted to be able to bring three such well-respected and experienced people on board as Jacques, Daniel and Jacqueline, adding to what I believe is New Zealand’s best media team,” says Pattrick Smellie, CEO at BusinessDesk.

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