“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, CTO and cofounder at Innovid. Connected TV is everywhere. With 83% of all American homes projected to have at least one CTV device by 2023, it’s clear there’s a massive opportunity for connecting with audiences.… Continue reading »
The post More Pros Than Cons In CTV Fragmentation appeared first on AdExchanger.
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