November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Usain Bolt and Abby Wambach Face Off in Gatorade’s Homage to Its Classic Jordan-Hamm Ad

An entire generation has reshaped pro sports since Gatorade’s resonant 1997 spot “Anything You Can Do, I Can Do Better,” starring Michael Jordan and Mia Hamm, but the competitive spirit that fueled the spot is alive and well. Just in time for the launch of NCAA March Madness for 2021, Gatorade and TBWA\Chiat\Day Los Angeles…
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