An entire generation has reshaped pro sports since Gatorade’s resonant 1997 spot “Anything You Can Do, I Can Do Better,” starring Michael Jordan and Mia Hamm, but the competitive spirit that fueled the spot is alive and well. Just in time for the launch of NCAA March Madness for 2021, Gatorade and TBWA\Chiat\Day Los Angeles…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup