November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s How Brands and Marketers Are Navigating the All-Virtual SXSW 2021

When South by Southwest was canceled last year–just days before the event was slated to begin–100,000 cases of Covid-19 had been reported worldwide, and none had been identified in Austin, Texas. Instead of experiencing an influx of more than 400,000 people, the city sat relatively empty on March 13, 2020, reeling at the lost income…
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