Even though The Weather Channel’s advertising business remained strong during the pandemic, relying on advertising alone is risky for a media company, even one that specializes in unique data and tech. “We’re at an inflection point. With all the changes happening in advertising with privacy, and identifiers and cookies being eliminated by the big tech… Continue reading »
The post As Identity Concerns Reach An Inflection Point, The Weather Company Leans Into Subscriptions appeared first on AdExchanger.
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