“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — including much of CTV — is reserved in the upfronts each year, will programmatic auction-based buying eventually be used in CTV as… Continue reading »
The post Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In. appeared first on AdExchanger.
More Stories
How to get through a media crisis
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award