US adspend heads to $218 billion (updated)

LONDON, Today: The US advertising economy is projected to be worth $ US218 billion ($ NZ183 billion) this year, according to WARC Data.

Since it has the largest spend in the world, the dynamic US ad market, even in a build-back year, is expected to be 15% bigger than APAC and 36% larger than EMEA.

• More here: www.warc.com
• And here – WARC’s Spotlight US series: bit.ly/3dbnFZU