One can’t blame the skepticism that greeted the purported accidental company press release from Volkswagen Group of America on Monday, when it unveiled the official change of its U.S. brand name Voltswagen of America. That’s what marketers get when they play around with April Fool’s jokes too often. Still, a decisive break with its past…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
Go Media unveils eco-friendly ad-pack with Scope3
What to Do Next When Your Brand Gets Surprise Earned Media