Volkswagen of America’s ‘Voltswagen’: Boldness? Bad April Fool’s Joke?—or Potential Brand Blunder?

One can’t blame the skepticism that greeted the purported accidental company press release from Volkswagen Group of America on Monday, when it unveiled the official change of its U.S. brand name Voltswagen of America. That’s what marketers get when they play around with April Fool’s jokes too often. Still, a decisive break with its past…
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