The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad campaigns it sells since the end of 2018. Instead, it’s shored up its technology, working to create scalable first-party data. The German news… Continue reading »
The post How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie appeared first on AdExchanger.
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