November 2, 2024

Programmatic

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It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Helped The Company Get There

AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive valuations. The company announced its IPO on Thursday, offering 22.5 million shares at $ 80 a pop. Trading will begin on the Nasdaq under the ticker APP. (Update: Shares opened at $ 70, below the target, andContinue reading »

The post It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Helped The Company Get There appeared first on AdExchanger.


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