On Sunday, Dick’s Sporting Goods will begin airing a 60-second spot showcasing its female executives as mothers, coaches and cheerleaders while their kids practice soccer, baseball, ballet and swimming. It’s a Mother’s Day ad, to be sure, but it also reflects the retailer’s increased focus on championing women in its messaging. Originally, the Mother’s Day…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
DDB Aotearoa named Agency for the Year for 2024
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront