Dick’s Sporting Goods Celebrates Moms, Our First Coaches

On Sunday, Dick’s Sporting Goods will begin airing a 60-second spot showcasing its female executives as mothers, coaches and cheerleaders while their kids practice soccer, baseball, ballet and swimming. It’s a Mother’s Day ad, to be sure, but it also reflects the retailer’s increased focus on championing women in its messaging. Originally, the Mother’s Day…
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