AMC Finds There’s No ‘One-Size-Fits-All’ Upfront Anymore

AMC Networks, like all media companies, was once again forced to take a different approach to this year’s television Upfronts. Instead of one traditional presentation, AMC held seven tailored conversations earlier this month with media buyers, addressing their individual needs. This “surgical” strategy was conceived following last year’s presentations, which coincided with the global pandemic…
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