Augusto, Colenso, Pitchblack, Chemistry, R&R, FCB make the cut

AUCKLAND, Today: Augusto, Colenso BBDO, Pitchblack, Chemistry, Rainger & Rolfe, and FCB are among the 10 finalists announced for The Paper Planes 2021 creative competition, which rewards the best in NZ print advertising.

Rainger & Rolfe scored three on the shortlist; and Chemistry & FCB two apiece.

“The finalists will now be judged by global advertising legend Cindy Gallop,”

The shortlisters are …

• Easiest As by Augusto and Mitre10
• The Ad that Stops a Fire by Colenso BBDO and AMI
• If the shoe fits by Pitchblack Partners and HyperRide
• Shave for a Cure by Chemistry and Leukemia Blood Cancer NZ
• DIY Surgery by Rainger & Rolfe and NIB
• Odds by Rainger & Rolfe and NIB
• Return to Script Department by FCB and Fire & Emergency NZ
• The hottest chicken in town by Rainger & Rolfe and Texas Chicken
• Good on the flat by Chemistry and Land Rover
• It’s in the details by FCB and Audi

The finalists will now be judged by global advertising legend Cindy Gallop, who will announce the winners (virtually from New York) at The Paper Planes Awards Breakfast on Thursday 20 May.

The prizes

• Best print campaign – $ 300k print advertising
• Best integrated campaign – $ 100k print and digital advertising
• Best digital campaign – $ 100k digital advertising
• More here