Aussies shoot Avis NZ

AUCKLAND, Today: Host/Havas has launched a brand campaign for vehicle renters Avis Budget Group which aims to show how they takes the hassle out of car hire “so holidaymakers can start enjoying their vacation sooner”.

Sydney-based agency ECD Jon Jon Austin said: “With the car rental category boosted by an increase in domestic travel due to international border closures, the campaign will position Budget as the hassle-free choice that gets you on the road to adventure faster through convenient locations, Digital Check In service and programmes like FastBreak.

Avis Budget Pacific head of marketing Vanessa Wolczak (also based in Sydney) said: “Travellers see car hire as a necessary means to an end and want to hit the road and head to their next adventure as soon as they can.

Clever?
“This campaign communicates how Avis Budget can help them do that in a clear and clever way.”

CREDITS

Agency: Host/Havas Auckland & Sydne7
Production company: Guilty
Director: Edwin McGill
Executive Producer: Jason Byrne
Sound Design: Song Zu
Composition: Bonsta, Dan Delaney
Comms: Boyd PR Auckland