Another Hat-Trick

NEW YORK, Today: NZME has won three global media awards overnight – one of only three media companies in the world to collect three or more first-place trophies at the International News Media Association Awards, hosted virtually from the USA.

The launch of the Herald’s new Viva gloss magazine, the Herald’s Headspace brand marketing campaign, and an NZME data-inspired advertising campaign for Corona were all awarded first-place prizes in their respective categories.

NZME was also awarded four second-place trophies, four third-place trophies and four honourable mentions, making it the most recognised media company in Asia-Pacific, and one of the top three in the world.

Covid response
INMA ceo Earl J Wilkinson said: “Not surprisingly, the outstanding entries in this year’s competition leaned heavily into Covid responses along with shifting priorities during a tumultuous year.

“Another underlying theme was about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company.”