November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign

Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer’s largest ad campaign, “Dear Mainland.” The retired athlete appears in three TV ads centering the pairing of Kona’s beer with surfing and a day at the beach. The short, sunny spots– titled “Surf Lesson,” “Board Meeting” and “Great Day”–show Slater by…
Adweek Feed