C&T wins Integria Healthcare

AUCKLAND, Wednesday: Integrated brand agency Culture&Theory has been awarded the Integria Healthcare business for Australia & New Zealand.

There was no regular incumbent – and no pitch.

Culture&Theory MD Jonte Goldwater said the win came off the back of strategic brand work for Thompson’s, Integria Healthcare’s leading supplement brand.

Culture&Theory will be taking on creative duties, including communications, social media, design and packaging.

“The win is testament to the momentum we’ve achieved after securing Regan Grafton as CCO and Jed Misa as head of social.”

Integria Healthcare’s portfolio includes brands such as Thompson’s, Thursday Plantation, Eureka, Eagle and Medi-Herb.

Sydney-based ANZ retail marketing manager Laura Willems said: “Culture&Theory proved that they had both the strategic and creative horsepower to drive our brands forward to unlock future potential.”

Jonte Goldwater said: “The team have loved working with the folks at Integria and we’re excited about how we can drive further growth.

“The win is testament to the momentum we have achieved after securing Regan Grafton as CCO and partner and Jed Misa as head of social.

• www.cultureandtheory.co.nz