AUCKLAND, Today: Val Morgan reports record audiences for the opening weekend in NZ of Fast & Furious 9, which delivered the highest numbers since Jumanji: The Next Level in December 2019.
The 14-39 demographic provided 77% of the opening weekend’s audience numbers.
Fast & Furious 9 delivered a four-day audience of 179,000 – up 91% week-on-week. The movies numbers eclipsed 2019’s Fast franchise spinoff, Hobbs & Shaw, opening weekend by +30%, proving a pent-up demand for blockbuster content on the big screen.
“Audiences will continue to grow with four new big blockbuster titles in July.”
VMO GM Andy Athans says audiences will continue to grow with four new big blockbuster titles in July; Black Widow – Space Jam: A New Legacy, Snake Eyes, and Jungle Cruise.
“These figures are only the start of Hollywood’s big comeback, with several big-budget cultural moments slated to drop over the next six months,” he said. “It all marks the return of consumer confidence in the cinema environment.”
Share this Post
The post Blockbuster Season appeared first on M+AD!.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist