Is marketing moderation the new consumerism?

AUCKLAND, Wednesday: “So, as we marketers contemplate a second year of a global pandemic and beyond, do we see only trouble ahead or is this perhaps an opportunity to change the conversation?” asks DDB Aotearoa chief strategy officer Rupert Price, writing in an article just posted on the Comms Council website.

“Instead of relying on ever-increasing consumption to drive topline growth, perhaps we can create value in the concept of consuming less? Have we now truly entered the era of marketing moderation?”

• Read the full Price piece here