Web Antler hires client performance director

AUCKLAND, Today: Independent Newmarket-based specialist digital media agency Web Antler has appointed Fred Salimetov as client performance director.

Web Antler director Braden Dawson said: “Formerly, director from Omnicom Media Group, Fred led the Resolution Media team and has worked in performance media roles and paid search teams across world-leading media agencies.

“As a client performance director, Fred joins the team to lead Web Antler’s client strategy and operations – focusing on future trends, strengths and market growth, building on Web Antler’s reputation as a place of modern digital marketing for progressive clients.

“Digital adspend continues to climb, and clients need experienced talent to navigate this ever-complex landscape.”

“Web Antler offers effective digital marketing solutions, backed up and delivered by a dedicated and talented team who lead the industry for innovation.

“Digital adspend in New Zealand continues to climb, it’s highly competitive, and clients need experienced talent to navigate this ever-complex landscape.

“Given we specialise in digital campaign performance, Fred was a natural choice. He is a fantastic talent and brings solid award-winning experience across some of New Zealand’s largest brands. I’m thrilled he’s joined the team.”

Fred Salimetov said: “I’m looking forward to working on integrated search strategies and data-driven campaign solutions, where I can further expand Web Antler’s innovative digital campaign approach.”

• www.webantler.co.nz