The Warehouse, oOh!, LUMO bring the Olympics to the streets

oOh!media and LUMO have partnered with NZME to bring a national campaign to life and showcase The Warehouse’s sponsorship of the 2020 New Zealand Olympic team.

The Warehouse’s media agency OMG challenged media partners to create a platform that highlights The Warehouse and the New Zealand Olympic team’s partnership by celebrating the success of Kiwi athletes in real-time as the Games evolve.

To ensure the Out of Home component of the campaign was both timely and dynamic, oOh! partnered with LUMO to build a customised copy scheduler, providing The Warehouse with the ability to create bespoke messages celebrating Kiwi athletes’ winning moments at any time.

Following a medal victory, the bespoke messages are created from the backend custom interface and displayed instantly on oOh! and LUMO digital Out of Home screens nationwide.

The Warehouse Customer Strategy Lead, Andrew Stein says: “This campaign has the community at its heart.

“The partnership between NZME, LUMO and oOh! delivers national reach across online and Out of Home, reaching Kiwis nationwide, and emotionally connecting us through our nation’s love of sport and desire to punch above our weight in the medal tallies.”

oOh!media Head of Sales, Ben Gibb says: “This partnership with LUMO is a fantastic demonstration of how Out of Home can bring the magic of an event to the streets for Kiwis and bring everyone into the action. Fingers crossed for the next medal update!”

The campaign will run across oOh! and LUMO sites in Auckland, Hamilton, Tauranga, Wellington and Christchurch.

CREDITS:

The Warehouse

Andrew Stein: Tribe Lead, Customer Strategy

Jessamy Benge: Media, Customer Strategy

Will Harvey: Brand Marketing, Customer Strategy

Omnicom Media Group

Keri Thomas: Business Director

Suzanne Breslin: Planning Director

Bridget Welsh: Business Manager

TBWA – Creative

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