December 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With A Nudge From Brands, Streaming Interoperability Is A Possibility

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Andre Swanston, CEO and Co-Founder of Tru Optik, a TransUnion company. We’re in a golden era of streaming. More US broadband households now subscribe to over-the-top (OTT) than a pay-TV service. Digitization has shepherded inContinue reading »

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