AUCKLAND, Today: VMLY&R ECD Kim Pick is to moderate a Marketing Association live-streaming panel to discuss the link between brand purpose, brand promise, and business decisions.
In addition to Pick, the panellists are former Nike North America marketing director Alex Whicher, F&P Healthcare marketing manager Fiona Cresswell, Kiwibank marketing manager Simon Hofmann, and Frucor Suntory’s Tania Bui.
“The online date is Wednesday 25 August (5.30pm-6.30pm). The fee is $ 29+gst.”
On the menu is …
- How do we define purpose?
- The tension between organisational purpose and brand promise
- Authenticity: staying true to your organisation’s purpose
- Understanding what problem you’re trying to solve as a business
- Is purpose actually a deal-breaker for the next generation of consumers and employees?
The online date is Wednesday 25 August (5.30pm-6.30pm). The fee is $ 29+gst.
This event will be live-streamed from the University of Auckland, with students attending in person as part of the MA’s student engagement programme
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